A Book for Call Centre Agents – Why?

Posted September 26, 2011 by admin

The vast majority of books about call centres are designed to assist call centre managers. This has been due to the rapid growth of the industry, the complexities of call centre operations management, and the need for organisations to be competitive. The call centre is the hub, the heartbeat, of every form of business. Without a precision call centre operation, the heart stops. So it is absolutely essential that call centre managers have access to additional training resources such as call centre management books, websites and membership associations.

But what about call centre agents? Usually they receive internal training in the form of induction, call coaching, informal feedback from team leaders, performance appraisals, team meetings, product and process updates, and formal training sessions. This is quite a lot of training compared to many other types of office work. Is anything more than this required?

To achieve true staff engagement, it is essential that agent education leads not only to an understanding of their role and how they are performing, but also how their work and actions impact on the call centre operation and organisation as a whole.
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